survive female nerd

Survive Female Nerd is a subscription service dedicated solely to female nerds. Between the toxic communities within the nerd world and misrepresentation that can be found, this service will educate young girls about the importance of topics through the nerd subcultures and teach them that you don’t need to act or look a certain way to enjoy the nerdier side of life. Through bold colors and fun illustrations, this service will act as both a survival guide and a community to celebrate the differences and similarities female nerds face.

​With hand-crafted illustrations following the subscriber along through each deliverable, it acts as a friend guiding you through a journey towards acceptance and equality with the stigma that is still around some female nerds being present. The bold colors helps show that you don’t have to look or act a certain way to like nerdy things, as some girls who like pink and purple also want to watch Marvel movies and play video games, whereas the stereotype says they do not.

deliverables

Subscription Box Package Design

Zine + Collateral

Website Design

Logo

programs used

Adobe Dimension

Adobe Indesign

Adobe Illustrator

Adobe Photoshop

Adobe Xd

A pink box with white text that reads 'Survive Female Nerd' on a light-colored background.
Pink box with white text that says 'SCREW THE PATRIARCHY' and 'SURVIVE FEMALE NERD'. The inside lid has a quote by John Green about calling people nerds, with the background pattern of words 'FEMALE' and 'NERD' repeated.
Pink cardboard box with the text "SCREW THE PATRIARCHY" on the front. Inside the box, there is a quote by John Green that says, "WHEN PEOPLE CALL PEOPLE NERDS, MOSTLY WHAT THEY ARE SAYING IS, YOU LIKE STUFF". The inside of the box has a repeating pattern of the words "I LOVE FEMALE".
Pink box with the phrase 'Screw the Patriarchy' and a red mug with the phrase 'Survive Female Nerd'. Inside the box, a button that says 'Survive Female Nerd' and a card with an illustration of a woman in a dynamic pose on a red background.
A magazine with a red cover featuring a girl with glasses and braids, titled 'How to Survive as a Female Nerd.' Next to it is an open magazine with a pink page titled 'Test Your Heroic Knowledge,' containing multiple-choice questions about Marvel characters and superhero history.
Open book page with large pink text saying "Why is it important?" and "What has changed?" Its background features a repeated pattern of the words "GIRL GOK" on a pink background. The right side of the page has a stylized illustration of a woman with blonde hair, wearing a jacket, in a cartoon style. The left side has small paragraph text about female characters in comic industry and their evolution.
Illustration of a woman with windblown hair, wearing glasses and a leather jacket, along with bold text stating, 'Not just sex symbols. I have nothing to prove to you.' Background has repeated text saying, 'girls like girls come too.'
A pink and red spread with large white and red text that reads 'Test Your Heroic Knowledge.' It includes multiple-choice questions about Marvel Comics characters, accompanied by an abstract illustration of a woman with long hair, wearing a swimsuit, and holding a lasso.
Computer monitor displaying a website with a pink background. A stylized illustration of a woman with large hair, wearing glasses, and the text "Welcome to the Club" and "Survive Female Nerd" at the top.
Desktop computer screen displaying website with red background, white bold text reading "Our Lore About The Box Community Contact" and smaller text at the top that says "Survive Female Nerd".
A computer screen displaying a pink box with feminist and feminist-nerd themed items, including a mug that says "Survive Feminine Nerd" and text on the box "Screw the Patriarchy," with a pink background and the heading "What's in the Box?"
Computer monitor displaying a website titled 'Connect with Other Fans', featuring a carousel of four images related to pop culture and entertainment, with a pink background and a section labeled 'Survive Female Nerd' at the bottom.

process

Take a look at all the beginning stages of this project and see how it became what it is today.