groovy journey cookbook

Picky Eater Depot, also known as P.E.D, is a chicken and cheese-based food truck based out of Charlotte, NC, but has taken their journey on the road across the United States. This food truck gives back to the community as much as possible, with showcasing recipes from local towns and highlighting local chefs and chefs-to-be in their new outdoor kitchen. In this cookbook, the recipes shown are those that are featured in the truck, as well as others discovered while on their groovy journey around the U.S.

​The psychedelic patterns used within the cookbook and various parts of Groovy Journey are a direct homage to the psychedelic era of art and culture. This, as well as the food truck containing food for picky eaters, gives it a unique aspect and engages the viewers and target audience to look further. The modern typography for the logo is playful yet timeless, allowing for years of use and an easy identifier for the P.E.D brand.