friend
or foe

The SCAD Savannah Film Festival is the largest university-run film festival in the world, celebrating creativity in the film industry with panels, student screenings, and celebrity honorees. Friend or Foe is a celebration of illustration, as animation is a big proponent in the film industry and at SCAD. You have the option to be on team David, or team Dave, with the two figures guiding you throughout the film festival, and at the end of the multi-day festival, you’re given a questionnaire about which movies you’ve enjoyed. David and Dave being anonymously assigned to each film, you will either align more with one character or the other, and receive a goody bag depending on your choice.

With this choose a side concept, the artistic choices used to bring this to life are inspired by classroom doodles from rival sides. With hand-drawn type for the film festival title and textured patterns, the hand-done elements bring together both the location of the festival, being at an art and design school, and creating the sense of tension from either side that helps you pick your side.